As PCA celebrates its 100th anniversary in 2016, we are looking back at some of the advertising campaigns promoting a range of concrete products, construction applications, and public awareness.
In spite of large declines in the price of oil, coupled with new asphalt mixes and processes designed to reduce costs, concrete pavement remains less expensive based on both initial construction and life-cycle costs.
Volatile oil prices and changes in refining practices have reversed asphalt’s competitive advantage. Concrete is now cheaper in terms of both initial and life-cycle costs.
Why then, does asphalt continue to dominate the market while concrete’s share remains flat?